Seravane

Cleanse Cleanser

Gel-to-Milk Cleanser

A sulfate-free gel that turns to milk on contact with water

4.7 (1,688 reviews)

$32$0.21 / ml

A sulfate-free gel that turns to milk on contact with water and rinses without the tight feeling. The step most routines get wrong by making it harsher than it needs to be.

  • Sulfate-free
  • Fragrance-free
  • pH 5.5
  • Removes mineral SPF
  • Subscribe and save
Size 150 ml
Purchase options

In stock. Ships from Austin, TX. Orders placed before 1PM CT ship the same day.

  • Same-day dispatch. Order before 1PM CT, ships from Austin, TX.
  • 60-day returns. Prepaid label, no original box needed.
  • Refillable jars. Keep the jar, replace the formula.
Details
SurfactantsNon-ionic, sulfate-free
pH5.5
RemovesSunscreen and light makeup in one pass
FragranceNone
UseAM and PM
How to use
  1. Wet your face with lukewarm water.
  2. Dispense one to two pumps into wet hands and massage over the face for about 30 seconds. It turns from gel to milk as you go.
  3. Rinse and pat dry. Skin should feel clean, not tight.
  4. Use morning and night. On heavy makeup nights, use the Micellar Prep Water first, then this.
  • Store below 25 °C, away from direct sunlight
  • Close tightly after use — air is what degrades the actives
  • Use within 6 months of opening
  • Keep each product in its own container; a refill pouch goes only into its matching Seravane jar
Full ingredients

Coco-glucoside, glycerin, panthenol, oat kernel extract — sulfate-free, fragrance-free

Aqua (Water), Glycerin, Coco-Glucoside, Decyl Glucoside, Caprylic/Capric Triglyceride, Glyceryl Oleate, Panthenol, Avena Sativa (Oat) Kernel Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Citric Acid, Sodium Benzoate, Potassium Sorbate.

The ingredient glossary

Shipping and returns
  • Standard: 3–5 business days (US)
  • Express: 1–2 business days (US)
  • International: US, CA, UK, AU, EU — 7–12 business days
  • Ships from Austin, TX. Orders placed before 1PM CT ship the same day.
  • 60-day returns. Prepaid label, no original box needed.

Shipping policy

Refund policy

A plain white pump bottle standing on the edge of a white sink beside a steel faucet

Ideal for

  • Daily use
  • Sensitive skin
  • Removing mineral SPF
  • First Seravane purchase

Why buy

  • Does not strip
  • Three sizes, including a travel one
  • Pump means no contamination

Complete the routine

Pairs well with

Questions

Asked about Gel-to-Milk Cleanser

Does it foam?

Barely. It is a non-ionic, sulfate-free gel that turns milky rather than foamy. Foam is not what cleans skin, and the surfactants that make a lot of it are usually the ones that leave skin tight.

Will it take off sunscreen and makeup?

It removes sunscreen and light makeup in one pass, mineral SPF included. For heavy or waterproof makeup, use the Micellar Prep Water first and then this.

What is the pH?

5.5, close to the skin's own.

Is it fragrance-free?

Yes, there is no added fragrance.

Which size should I buy?

The 50 ml is the travel size and the one that comes in the Starter Ritual. The 150 ml lasts about ten weeks of twice-daily use. The 300 ml is the best price per ml if you already know you like it.

Can I subscribe?

Yes. The cleanser is available on subscription at 10% off each delivery, on a 4, 6, 8 or 12 week schedule.

Reviews

What customers say

Showing the 11 most recent of 1,688 reviews

  1. Hannah W.

    Verified buyer

    Normal to dry

    Stopped thinking about cleanser

    It does what it says and it says very little. No scent, no tight feeling, takes my sunscreen off in one wash. I bought the 300 ml and stopped thinking about cleanser.

  2. Jerome A.

    Verified buyer

    Dry

    No tightness after washing

    My face used to feel a size too small after every wash. Not with this.

  3. Lindsey K.

    Verified buyer

    Combination

    Miss the foam a little

    I know foam does not matter, but it took me a week to trust that my face was clean. It was. Skin is calmer than with my old cleanser.

  4. Paloma V.

    Verified buyer

    Combination, deeper skin tone

    Takes off the tinted SPF

    I wear the Medium–Deep sunscreen every day and this removes it completely without a second cleanse.

  5. Ethan R.

    Verified buyer

    Oily

    The pump is great

    One hand, no mess, nothing gets into the bottle. Small detail, but it is the reason this lives in my shower.

  6. Mei L.

    Verified buyer

    Normal, wears full makeup

    Not enough for full makeup alone

    On days I wear long-wear foundation it left a little behind. With the micellar water first it is fine, but that is two products. For no-makeup days it is perfect.

  7. Abby C.

    Verified buyer

    Sensitive

    Travel size is actually useful

    The 50 ml lasted a two-week trip with some left over. Came home and ordered the big one.

  8. Omar D.

    Verified buyer

    Normal, shaves daily

    Gentle enough after shaving

    No sting on freshly shaved skin, which I cannot say for most cleansers.

  9. Ruth E.

    Verified buyer

    Dry

    Good, wish the 300 ml had a refill

    Excellent cleanser. I would love a refill pouch for this the way there is for the cream.

  10. Tanya M.

    Verified buyer

    Reactive

    My easily flushed skin tolerates it

    I cannot speak for anyone else, but my easily flushed skin has had no trouble with it at all.

  11. Felix J.

    Verified buyer

    Normal

    Forgettable in the best way

    It cleans my face and I never think about it. That is exactly what I want.

Gel-to-Milk Cleanser150 ml $32

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A good place to start is the three steps that do most of the work: cleanse, repair, protect.

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